FirstCry

FirstCry

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FirstCry is the Asia's Largest Online Portal for Baby and Kids Products. Baby care preferences is a very family led/experienced choices. There are many brands and products in market today however their fortunes depend on gaining parent’s trust and hoping for a change in customer shopping behavior. It seems to be in a strong position to carve a niche. It has many International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and so on. The website provides best of the products at the lowest prices with great online shopping experience and free shipping.

Following options are available for shop with FirstCry:

  • Baby Clothes
  • Kids Clothes
  • Footwear
  • Diapering & Feeding
  • Maternity
  • Toys & Books

Its benchmark is to provide its customers with physical stores online, without the hassles of driving around the town locating a shop and then a place to park the vehicle. The website provides product photographs which can be zoomed so that customers can read the details on the product cover before placing the order. Firstcry had devised a unique strategy of directly reaching parents-to-be. They have tied up with 6,000 hospitals to do this. They reach approximately 50,000 parents each month in close to 12-15 cities, where they give a firstcry box to mothers before they leave the hospital. This box has samples of products of different brands. It’s a beautiful box with around Rs 700-1000 of products. This box also has coupons for its offline stores, coupons of international brands that people can use for their first purchase, but not after that. This is the biggest form of advertising and marketing that firstcry does.

For latest firstcry coupons, offers and deals click HERE

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